(CNN) -- It's a recent Thanksgiving custom as conventional as turkey, stuffing or collapsing on the couch while watching NFL football: the The apple company Store's annual announcement of Dark Saturday discount rates.
Except that this year, there aren't any, exactly.
Instead of marking down prices on Macs or iPads, The apple company is giving out The apple company Shop present certificates to purchasers of various products. The credit cards are worth an estimated 10-15% of the price for certain The apple company devices, and more for accessories.
Online and in its North American suppliers, The apple company was providing present certificates of up to $150 for the purchase of a Mac, up to $75 for an iPad and up to $50 for an iPod. No present certificates were being provided for iPhones or the new iPad Mini, which went for selling recently.
In its European shops, The apple company was providing modest discount rates on products instead of present certificates.
Online sales in the United States began after midnight Pacific time on Saturday. Many brick-and-mortar The apple company Stores opened at 6 a.m.
Some of Apple's competitors are sticking with more conventional Dark Saturday discount rates. A number of products at the Microsoft Shop are for selling, and the Sony Shop also has a number of Dark Saturday deals.
Last year the The apple company Shop provided discount rates of about 10% for expensive products and up to 40% for cheaper products.
Except that this year, there aren't any, exactly.
Instead of marking down prices on Macs or iPads, The apple company is giving out The apple company Shop present certificates to purchasers of various products. The credit cards are worth an estimated 10-15% of the price for certain The apple company devices, and more for accessories.
Online and in its North American suppliers, The apple company was providing present certificates of up to $150 for the purchase of a Mac, up to $75 for an iPad and up to $50 for an iPod. No present certificates were being provided for iPhones or the new iPad Mini, which went for selling recently.
In its European shops, The apple company was providing modest discount rates on products instead of present certificates.
Online sales in the United States began after midnight Pacific time on Saturday. Many brick-and-mortar The apple company Stores opened at 6 a.m.
Some of Apple's competitors are sticking with more conventional Dark Saturday discount rates. A number of products at the Microsoft Shop are for selling, and the Sony Shop also has a number of Dark Saturday deals.
Last year the The apple company Shop provided discount rates of about 10% for expensive products and up to 40% for cheaper products.
(CNN) -- It's a recent Thanksgiving custom as conventional as turkey, stuffing or collapsing on the couch while watching NFL football: the The apple company Store's annual announcement of Dark Saturday discount rates.
Except that this year, there aren't any, exactly.
Instead of marking down prices on Macs or iPads, The apple company is giving out The apple company Shop present certificates to purchasers of various products. The credit cards are worth an estimated 10-15% of the price for certain The apple company devices, and more for accessories.
Online and in its North American suppliers, The apple company was providing present certificates of up to $150 for the purchase of a Mac, up to $75 for an iPad and up to $50 for an iPod. No present certificates were being provided for iPhones or the new iPad Mini, which went for selling recently.
In its European shops, The apple company was providing modest discount rates on products instead of present certificates.
Online sales in the United States began after midnight Pacific time on Saturday. Many brick-and-mortar The apple company Stores opened at 6 a.m.
Some of Apple's competitors are sticking with more conventional Dark Saturday discount rates. A number of products at the Microsoft Shop are for selling, and the Sony Shop also has a number of Dark Saturday deals.
Last year the The apple company Shop provided discount rates of about 10% for expensive products and up to 40% for cheaper products.
Except that this year, there aren't any, exactly.
Instead of marking down prices on Macs or iPads, The apple company is giving out The apple company Shop present certificates to purchasers of various products. The credit cards are worth an estimated 10-15% of the price for certain The apple company devices, and more for accessories.
Online and in its North American suppliers, The apple company was providing present certificates of up to $150 for the purchase of a Mac, up to $75 for an iPad and up to $50 for an iPod. No present certificates were being provided for iPhones or the new iPad Mini, which went for selling recently.
In its European shops, The apple company was providing modest discount rates on products instead of present certificates.
Online sales in the United States began after midnight Pacific time on Saturday. Many brick-and-mortar The apple company Stores opened at 6 a.m.
Some of Apple's competitors are sticking with more conventional Dark Saturday discount rates. A number of products at the Microsoft Shop are for selling, and the Sony Shop also has a number of Dark Saturday deals.
Last year the The apple company Shop provided discount rates of about 10% for expensive products and up to 40% for cheaper products.
